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Tips For Selecting an Agent

The most important decision when selling your home is the selection of the person you choose to represent you. The job of your Sales Associate is to support you in selling your home with the best possible terms and to aid you through the entire process. Your Sales Associate will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

Tips for Selecting an Agent:

Your Real Estate Professional should be:

  • Aware of the complicated local and state requirements affecting your transaction.
  • Effective in multi-party, face-to-face negotiations
  • Highly-trained, with access to programs for continued learning and additional certifications
  • Resourceful in attracting the largest possible pool of potential buyers.
  • Knowledgeable in the technology resources that facilitate the transaction.
  • Assisted by a fully-staffed marketing department.
  • Supported by professional legal counsel.
  • Developing a Marketing Stratey

In order to sell your home quickly with the best possible terms, it's necessary to prepare your home for the market. This process includes:

  • Deciding when to put your home on the market
  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell
  • Estimating probable net proceeds.
  • Advising you on how to make your home more appealing to potential buyers.


Marketing Your Property

  • Ordering a "FOR SALE" sign to be placed prominently on your property.
  • Installing a lock box to make it easy for agents to show your home.
  • Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
  • Arranging Sales Associates in the area to tour the home.
  • Developing a flyer/brochure highlighting the features and benefits of your home.
  • Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents.
  • Holding open houses when appropriate.
  • Contacting your neighbors to promote the property.
  • Advertising your property during our regular office meetings.
  • Featuring your property on our web site.
  • Asking clients and colleagues if they know of possible buyers.


Managing the Transaction, You'll appreciate having a strong advocate on your side during the transaction! Negotiating the Offer,Your Sales Associate will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:

  • Reviewing the contract and obligations before you sign.
  • Explaining how contingencies and release clauses work.
  • Protecting you from signing a "blank check" for unknown problems or repairs.
  • Defining legal disclosure requirements.
  • Orchestrate the offer process for "back-up" offers, if necessary.

Throughout the negotiation, your Sales Associate will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours. Once an offer is accepted, your Sales Associate will manage all the details to make the process as stress-free and efficient as possible:

  • Staying in contact with the buyer's agent to ensure a smooth escrow.
  • Following up on the progress of the buyer's loan.
  • Monitoring all contingency removal deadlines.
  • Assisting you if a conflict with the buyer arises.
  • Finalizing and Closing the Transaction


Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Sales Associate will deliver the closing check to you and the keys to the new owner.

Selling Your Home?
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Patrick Conahan | Steele Realty CA DRE# 01503013

Steele Realty 2041 Newcastle Avenue Cardiff, CA 92007 760-753-2222

This information is deemed reliable but not guaranteed. You should rely on this information only to decide whether or not to further investigate a particular property. BEFORE MAKING ANY OTHER DECISION, YOU SHOULD PERSONALLY INVESTIGATE THE FACTS (e.g. square footage and lot size) with the assistance of an appropriate professional. You may use this information only to identify properties you may be interested in investigating further. All uses except for personal, non-commercial use in accordance with the foregoing purpose are prohibited. Redistribution or copying of this information, any photographs or video tours is strictly prohibited. This information is derived from the Internet Data Exchange (IDX) service provided by Sandicor®. Displayed property listings may be held by a brokerage firm other than the broker and/or agent responsible for this display. The information and any photographs and video tours and the compilation from which they are derived is protected by copyright. Compilation © 2013 Sandicor®, Inc.